Introducing Liday, a seasoned professional with over 25 years of experience dedicated to monetizing and accelerating business growth. With an unwavering passion for sustainable and profitable development, she consistently strives to optimize operations, boost business productivity, implement effective management models, and design innovative marketin and digital transformation strategies.

Liday’s educational background includes a B.S. in Mathematics with a specialization in Statistics from the prestigious Universidad Central de Venezuela. She also holds certifications in Marketing Strategies, demonstrating her commitment to staying at the forefront of industry knowledge and trends. As a forward-thinking professional, Liday remains constantly informed about emerging marketing strategies and business growth trends. Her ability to leverage this knowledge, combined with her extensive experience, allows her to develop comprehensive and tailored solutions for businesses seeking sustainable success.

Liday’s relentless pursuit of business growth is complemented by her active involvement in supporting women’s business ventures and development. Her dedication to fostering inclusive economic growth is a testament to her belief in the power of entrepreneurship to drive positive change.

With Liday’s expertise and unwavering commitment to driving profitability and growth, she continues to make a significant impact in the business landscape. Her strategic insights, passion for empowering others, and dedication to staying ahead of the curve position her as a respected leader in the field of business growth and optimization.

Yordan serves as the Operations Project Manager for Amplify Latinx, leading finance, human resources, operations, and Salesforce CRM integration alongside his team.

Originally from Havana, Cuba, Yordan learned the value of dreaming big and executing from his parents. He attended Morehouse College and graduated from Lasell University in both 2017 and 2022, earning an MBA with a concentration in Project Management. 

Fluent in Spanish and English, he first gained recognition as a public speaker after his impactful 2016 “Leadership Dinner” speech. Yordan later became the 2017 Lasell University Commencement Speaker and was honored with awards, including the Torchbearer Award for excellence in athletics, academics, and leadership, and the Lasell Bowl for his contributions to campus life.

After working in professional sports for several years, Yordan returned to school to pursue a graduate degree while working in Lasell’s Marketing & Communication Department. He also worked at Fidelity as a Workplace Planning Associate (WPA), helping clients manage their 401(k) plans.

His personal and professional experiences offer practical insights that audiences can immediately implement. These skills led him to found “Cubans in Boston,” a group focused on amplifying Cuban voices on the island calling for freedom. His commitment to the community earned him the Latino 30 Under 30 award from El Mundo and the Latinx Amplifier award. 

Yordan further showcased his leadership as the Associate Executive Director of the Jr. Celtics Academy, organizing camps and clinics across New England for the Boston Celtics, where he focused on talent development and team growth. This work earned him the ALX100 recognition. 

In his spare time, Yordan enjoys anime (Pokémon, Avatar, Naruto), reading, biking and runs a golf company. His company introduces corporate professionals to the game of golf, helping them enhance their wellness, career advancement, and business potential. This venture was sparked after he won a pitch competition at the 2022 US Open, judged by the CEO and President of the USGA along with Harvard Business School Professors.

Paola moved to the U.S. at the age of 14, bringing with her a strong determination to succeed and positively repVisit Siteresent the Latino community. Her journey began with administrative roles at Brigham and Women’s Hospital, where she quickly became known for her work ethic, reliability, and ability to exceed expectations. These experiences helped Paola build a solid foundation in business operations, from project coordination to client relations.

Over time, Paola developed a keen interest in marketing, recognizing its potential to bridge cultural gaps and amplify the voices of underrepresented communities. She has since broadened her expertise by working independently with several small businesses, where she applies her skills to help them grow their online presence, reach a larger audience, and enhance their brand identity.

Currently, Paola is pursuing a degree in Marketing at Emmanuel College to deepen her knowledge and formalize her skills in the field. Her studies complement her practical experience, equipping her with the latest industry insights and strategies. Paola’s commitment to continuous learning and professional development reflects her drive to make a meaningful impact both in her career and within her community.

Beyond her professional life, Paola is deeply committed to animal welfare and environmental sustainability. She is also an enthusiast of fitness, health, yoga, and Pilates. Her dedication, skills, and positive energy shine through in every project she engages in, making her an invaluable team member and a strong advocate for her community.